The Irish know how to do gambling and Ireland’s largest bookmaker and online gaming company has grown into one of Europe’s biggest brands, offering punters the opportunity to put money on pretty much everything under the sun. The events that the company offers odds on has become one of its most popular marketing ploys with everything from the potential assassination of President Obama, subsequently retracted, to companies going bankrupt and Luis Suarez biting another opponent. The sometimes dark and mostly cheeky humour behind such events is part of the ‘Irish’ identity that the company has taken care to foster.

Regulation

Paddy Power is regulated by the Isle of Man’s Alderney Gaming Control Commission, one of the strictest in the world. This goes to show that behind its fun image this is also a company that players can trust. Any casino that manages to gain regulatory approval in Alderney can be considered to be beyond reproach in terms of its stability and doing things in the correct manner.

Products

As already mentioned, you can bet on just about anything with Paddy Power. As well as its online bookmakers which offers odds on who will win the Oscars, elections and other events of popular discussion and sports betting service, Paddy Power runs one of the most popular online casinos in the industry. Although the company was a little slow in catering to poker fans, it has been making a concerted effort to make up ground in that respect and now has a decent poker room that hosts both tournaments and ring games.

The Paddy Power casino is powered by Playtech and features its most popular games such as the Marvel franchise slots such as Hulk as well as being part of the Playtech progressive jackpot network, meaning that some huge jackpots are on offer. Games by Evolution Gaming, Virtue Fusion and OpenBet can also be found.

The company also runs a binary trading brand on which you can bet on events in the financial markets such as the movement of the FTSE 100, gold, oil and large companies such as Facebook and Apple.

Conclusion

Paddy Power is a huge brand and the quality that this means they need to maintain across their products can be seen. That being said, the company’s strength still undoubtedly lies in its bookmaker service and its online casino and poker rooms can still be improved. Because of that minor weakness I’ll award an overall rating of 4 out of 5.